THE EFFECTS OF PERSONALIZED MULTIMEDIA APP ON KNOWLEDGE AND PERCEIVED AWARENESS OF CYBER-BULLYING AMONG ADOLESCENTS

Authors

  • N. A. Wahab Faculty of Computer and Mathematical Sciences, Universiti Teknologi MARA, 02600 Arau, Perlis
  • W. A. J. Wan-Yahaya Centre for Instructional Technology and Multimedia, Universiti Sains Malaysia, 11800 Penang
  • A. Osman Faculty of Computer and Mathematical Sciences, Universiti Teknologi MARA, 02600 Arau, Perlis
  • N. Ibrahim Faculty of Computer and Mathematical Sciences, Universiti Teknologi MARA, 02600 Arau, Perlis

DOI:

https://doi.org/10.4314/jfas.v10i2s.79

Keywords:

personalization principle, personalized multimedia app, cyber-bullying, adolescents

Abstract

The purpose of this study is to investigate the effects of a personalized multimedia app on the knowledge and perceived awareness of cyber-bullying among adolescents.A total of 240 students participated in this study and they were divided into two groups. The first group of students received Personalized Multimedia App (PMA) presentation treatment mode while the second group received Non-Personalized Multimedia App (NPMA) presentation treatment mode. The results of this study demonstrate that the performance of adolescents who used the PMA surpassed the performance of the adolescents who used NPMA significantly in knowledge and perceived awareness towards cyber-bullying. This study has shown that the adaptation of the Personalization Principle in the multimedia learning environment has yielded a positive impact in increasing the knowledge and perceived awareness towards cyber-bullying.

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Published

2018-05-31

Issue

Section

Research Articles