DOMINATING TRENDS IN EDUCATIONAL MOBILE APPS: THE FUTURE OF EDUCATION

Authors

  • N. M. Hassan Centre for Instructional Technology and Multimedia, UniversitiSains Malaysia, 11800 Penang
  • M. Masood Centre for Instructional Technology and Multimedia, UniversitiSains Malaysia, 11800 Penang

DOI:

https://doi.org/10.4314/jfas.v10i2s.72

Keywords:

educational apps trend, educational apps classification

Abstract

The purpose of this study was to investigate applications tagged as educational in the Apple App Store and Google Play Store in Malaysia between 2013 and 2017. We acknowledge the imbalance of the educational apps categories these past five years in the Malaysian apps market and hence, a content analysis was conducted to analyze the pool of apps on both stores. These educational apps were classified into three categories; skill-based apps, content-based apps and function-based apps. App Annie which is an app analytics tool was used to collect the apps data. The emerging trend that could be seen was the apps targeting toddlers, which was more than half the market in both stores. However, the classification of educational apps was mostly pooled under skill-based apps. These findings could assist the apps developer to design engaging quality apps focusing on educational content based on the current market trend.

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Published

2018-05-31

Issue

Section

Research Articles